Brief: Refresh the visual identity for Healthspan Elite, to expand their audience to include women and non-elite athletes.

 

Demographic: amateur athletes

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Solution: I developed a concept based on homeostasis

exploring the idea of balance and how fitness is a constant search for equilibrium. Exertion is always followed by recovery, tension by release, inhalation by exhalation. People who are passionate about fitness care about what they put in their bodies. They’re dedicated to their training and want to push their performance in a balanced and measured way to avoid injury. Healthspan’s product has been carefully formulated, developed and tested by experts to create a perfectly balanced product to improve and fuel athletic performance. The concept explores this idea of balance and how fitness is a constant search for equilibrium. Exertion is always followed by recovery, tension by release, inhalation by exhalation. 

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