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KFC
'Believe in Chicken' Campaign Pitch
The creative team at Mother brought me in to develop the motion language to accompany their design aesthetic for the 2024 campaign.
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Their bold approach for the teaser campaign required a mesmerising motion style
to captivate audiences from their out of home placements. Using only chicken silhouettes, bolos and the KFC brand toolkit, I explored a playful motion language that referenced visual hypnosis techniques. ​​​
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Agency: Mother London
Lead Art Director: Adam J Evans-Pringle
Head of Design: Jon Gregory
Senior Designer: Jordan Randhawa
Senior Motion Designer: Harriet Cann
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