Harriet Cann

ON Running | Pelatan Collaboration 

Packaging and Campaign 

 

For the 2025 World Athletics Championships in Tokyo, Pelotan was collaborating with On Running to create a limited edition range of its sun protection products. Conductor was approached by Pelotan to create the packaging and campaign identity for the collaboration. 

 

I developed the concept ‘Run the Rising Light’, a campaign inspired by the Land of the Rising Sun. Fusing On’s cutting-edge running technology with Pelotan’s high-performance sun protection, the campaign celebrates the endurance and brilliance embodied in every performance. Drawing on bold, radiant graphics the visual identity is a tribute to the athletes who rise with the light and burn with purpose.
Whether you're on the starting line in Tokyo or chasing your personal best at home, Run the Rising Light is a call to stride with confidence, protected and empowered with every step.