'Bucha's Brew' kombucha branding and packaging design
Brief: Create an identity for a female owned kombucha company with a strong shelf impact
Demographic: 35-45 year old health-conscious professionals with ‘craft fatigue’
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Solution: The name was coined as an ode to the magical craft of the kombucha fermentation process, and the identity puts the live cultures at centre stage, celebrating their magical properties.
A modular grid contrasts with the organic logo type, referencing the controlled environment of scientific study. Dotted lines used as framing devices and divider lines draw from the visual language of molecular chemistry.
Headlines, expressive typography
is set in Agrandir Regular
Body copy is set in Neue Machina Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Agrandir was chosen because of its humanist and organic characterisics such as curved legs of the capital ‘Rs’ and ‘Ks’ and the upturned vestigial tail curves.
Neue Machina has monospace/geometric type features which contrast well with the more organic forms of Agrandir.
