'Bucha's Brew' kombucha branding and packaging design
Brief: Create an identity for a female owned kombucha company with a strong shelf impact
Demographic: 35-45 year old health-conscious professionals with ‘craft fatigue’
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Solution: The name was coined as an ode to the magical craft of the kombucha fermentation process, and the identity puts the live cultures at centre stage, celebrating their magical properties.
Independent Lifestyle rebrand and website design
Editorial were concerned that a number of articles on the site weren't being read, or had a high bounce rate. They wanted to improve this number by reviewing the complexity of the section and simplifying it.
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I presented a refreshed design of the site, creating more space around each article by using fewer images to reduce clutter. I used the Lifestyle red sparingly in order to direct focus, and I utilised a more systematic approach
to categorising the content to ensure a smoother
user experience
Recorder branding
and campaign design
Brief: change the perception of the recorder, and reposition it as a covetable and edgy instrument.
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Demographic: 25-30 year old discerning music enthusiasts with a penchant for DJs.
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Solution: I designed an event where high-profile DJs perform using sampled sounds created with the recorder. The visual language of the event incorporates the modulation effect displayed on the interface of music production software, and uses circles to represent the universal symbol for recording as well as the holes on a recorder.
Brief: Create a new identity for the Independent Lifestyle team to span both the serious and mature content as well as the lighter hearted content. Identity must incorporate brand values of intelligent, empowering and inclusive, whilst maintaining a solid connection to The Independent brand.
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Demographic: mid-30s professionals
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Solution: After extensive competitor research, I developed a paired back brand identity, with a closer connection to the parent brand. I used a visual metaphor of ripples to reflect the empowering and wide-reaching aspects of the brand. I introduced two new shades of the ‘Indy’ red colour palette, a richer burgundy to show a mature side to the brand, and a soft pink for the lighter lifestyle content.
Pub of the Year concept and campaign design
Brief: Develop an identity for a new Evening Standard Pub of the Year awards
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Demographic: Affluent, aged 35 and above
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Solution: I developed a concept using the warmer colours of the Evening Standard brand palette, encapsulating the fanfare of an awards event with a modern look. The design was inspired by Armin Hofmann’s clean and modern Swiss design with a the palette reminiscent of poster designs for the Monterey Jazz Festival.
Alive and Kicking website
and corporate report design
Brief: Redesign the visual identity for football charity Alive and Kicking that reflects the vitality and dynamism of the company.
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Demographic: philanthropists, football fans
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Solution: Using retro football shirts and traditional Kenyan fabric for pattern inspiration, I used a vibrant complimentary colour palette, and a photo treatment that brings the people at the centre of the charity’s focus to life.
Otl Aicher typeface
and exhibition design
Brief: Design an Otl Aicher exhibition for the Museum of Contemporary Art. Visual language must be heavily influenced by Aicher’s style with a modern interpretation.
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Demographic: Culture vultures and design enthusiasts.
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Solution: I designed a geometric typeface using a strict grid system as per Otl Aicher’s style and used this methodology to inform the visual language for the event.
Thank You!
Experience
Enem Studio
March 2020 - April 2021
ESI Media
Feb 2019 - March 2021
Fourfeet Agency
Oct 2018 -
Feb 2019
The Bird Box
March 2017 -
April 2018
MVF Global
Oct 2016 -
March 2017
FSCS
Feb 2013 -
Oct 2016
FSCS
Feb 2011 -
May 2013
Telecom Express
May 2010 -
Jan 2011
Various
2009-2010
Graphic Designer
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• Developed type treatment and motion graphics
for a sports client video campaign
• Assisted on art direction of campaign
• Edited video footage with type treatment overlay
Graphic Designer
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• Branding design
• Print and digital campaign collateral design
• Marketing design
• Developing company brand guidelines
Graphic Design Intern
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• Creating brand identities
• Designing websites
• Designing corporate reports
• Attending client meetings
Digital Content Producer
• Designing product labels, look books, POS docs
• Sourcing and liaising with printers
• Art directing product shoots
• Creating and implementing content strategy
Content Manager
• Creating and implementing content strategy
• Line managing one content executive
• Briefing creatives
Communications Executive
• Developing and implementing content strategy
• Writing briefs for freelance creatives
• Producing video content for web and social
• Designing infographics and ad banners
• Managing external PR agency, Edelman
Communications Assistant
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• Drafting copy for social accounts
• Writing press releases
• Attending agency meetings
Account Executive
Temping
Education
Shillington College
2018
Graphic Design
Keele University
2005 - 2008
English & American Literature
BA Hons 2:1