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Black History Month Campaign Design

Brief: Develop an identity for Black History Month to meaningfully engage the audience and champion minority voices without pushing an overbearing brand presence.

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Demographic: 25-35 BAME audience.

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Solution: I developed a concept in After Effects that visualised the individual experiences of the BAME community  as a rich tapestry.

Company: Lululemon

Art Direction: Cam Dales

Graphic and motion design: Harriet Cann

©2025 by Harriet Cann Design.

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