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Black History Month Campaign Design
Brief: Develop an identity for Black History Month to meaningfully engage the audience and champion minority voices without pushing an overbearing brand presence.
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Demographic: 25-35 BAME audience.
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Solution: I developed a concept in After Effects that visualised the individual experiences of the BAME community as a rich tapestry.
Company: Lululemon
Art Direction: Cam Dales
Graphic and motion design: Harriet Cann






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